Web Design & Custom Software for Tradies & Home Services
We build fast, custom-built websites and custom software for tradies and home-services businesses across Australia: plumbers, electricians, builders, painters, arborists, landscapers and everyone who does the work on the tools. No Wix, no Squarespace, no WordPress page-builders. Just a clean site that loads quickly on a phone, ranks for the suburbs and jobs you actually cover, and turns a search into a phone call. We also build the software behind the work, from quoting and job-tracking tools to booking and lead capture, so the admin stops eating your evenings.
What goes wrong
- 01You win work on word of mouth, but the phone goes quiet when referrals dry up, because customers searching "electrician near me" never see you.
- 02Your site is slow, dated or built in a page-builder you can't edit, so it loads badly on a phone and quietly sends leads to the competitor ranked above you.
- 03You're invisible in Google Maps and local search, so the jobs in your own suburbs go to whoever turns up first.
- 04Quotes, callbacks and job details live in your head, your texts and a notebook in the ute, and things slip through the cracks when you get busy.
- 05Leads come in after hours when you're on the tools, and by the time you call back the customer has already booked someone else.
- 06You're paying monthly for a template site or a job app that doesn't fit how you actually work, and you can't take any of it with you.
- 07Your site looks like every other tradie's, so a homeowner comparing three quotes has no reason to trust yours over the rest.
Tradies, running on software that fits
We build the fast website and local SEO that gets a trade business found and called: clean custom-built pages, the services and suburbs you cover laid out properly, real photos of your work, and a quote form that actually converts. This is exactly what we did for Andrew Tree Services, an arborist whose site plus local SEO now sits behind a 5.0 Google rating, and CoatPro, a painting business we built as a lead-generation site to turn searches into enquiries. Built once, properly, and yours to keep.
When word-of-mouth isn't enough and the admin is the bottleneck, we build the software that runs the work behind the scenes: quoting and job-tracking tools, a simple CRM that keeps leads and callbacks in one place, online booking with payments, and automations that chase quotes and confirm jobs so you don't have to. We scope it tightly to how your business actually operates, give you a fixed price after a short call, and you own all the code with no lock-in. Every rebuild comes with a free security audit so you know plainly what's exposed and what's been fixed.
Press it yourself
Every row says what kind of proof it is. Demos are businesses we invented running software that is real; the rest are products at public URLs doing the job today. Where the closest match is from an adjacent field, it says so.
Runs in your browserThis trade
Halloran Plumbing — price before you knock
Answer four questions and the estimator prices the job on the spot — and shows its working, so you can see which answer moved which number.
Price a job →Runs in your browserThis trade — the repeat work most trades never chase
Kestrel Pest Control — the book that remembers
The first one with a memory. It works out who has not been back since their treatment ran out, what that silence is worth at the business’s own average job, and whose warranty has quietly lapsed. Change something, close the tab, come back — it is still there.
See who went quiet →Runs in your browserThis trade
Fernand & Co — every job as a shop drawing
A joinery register where every job is drawn in the browser from its own millimetre records — elevation, section detail, take-off — and the set re-cuts by type, timber and span without a reload.
Open the drawing set →Live in productionThis trade
Andrew Tree Services — andrewtreeservices.co.nz
55+ local pages built to rank, plus an installable app, for an arborist working on the tools.
Open it →Live in productionThis trade
CoatPro — coatproandrew.com
Waterblasting, plastering and painting for Auckland homes: a lead-generation site built to turn a local search into a quote request.
Open it →
Three fixed prices
Landing page
One page that loads fast and takes enquiries.
Website + backend
A database, a CMS, and Stripe, calendar and email wired in.
Custom software
Apps, dashboards, CRMs and automations, owned outright. This one is a starting price.
Every quote is fixed before work starts. Prices in AUD, GST-exclusive. You own the code either way.
Questions, answered straight.
Will my site actually get me found for local jobs?
That's the point of it. We hand-code fast pages with sound technical SEO built in, set out the services and suburbs you cover, and set up local SEO including your Google Business Profile so you show up when nearby customers search. We did exactly this for Andrew Tree Services, who now hold a 5.0 Google rating. We're clear about what's in the build versus ongoing ranking work.
How much does a website cost for a trade business?
Landing pages and full sites with a backend are fixed-price. Custom software like a quoting tool, job tracker or booking system is fixed-quoted after a short call. Every quote is fixed and given upfront with a proper GST invoice, so the total you see is the total you pay, with no surprise costs while you're busy on the tools.
Can you build a quoting or job-tracking tool, not just a website?
Yes, that's a core part of what we do. Quoting tools, job trackers, a simple CRM for leads and callbacks, online booking and payments, and automations that confirm jobs and chase quotes. We scope it tightly to how your trade business actually runs rather than selling you an oversized app, and you own all the code with no lock-in.
Do you work with my trade business if you're not local?
Yes. We're a remote studio and we work with tradies and home-services businesses right across Australia and New Zealand over calls, email and screen-shares. Where you're based makes no difference to the build, the price or the support, and you deal directly with the person doing the work, not a salesperson.
Send us the URL. We'll send back what's wrong with it.
A free check of your site's security, speed and search, then a fixed quote.